Thursday Feature - FTC Material Consideration Guidline Compliance for Blog/Design Partners
Seems to me there's a huge and obvious difference between someone whose blog is essentially one big paid advertisement, someone blogging about products who doesn't actually create with what they're pitching, and those of us who accept products to review or design with, and make a point of clearly noting it when we do. Now we all have to worry about whether or not we're complying with rather vaguely defined rules because of those other bloggers.
I do try to be honest and transparent about any benefits I may get from writing about products sent to me for review for, or as a design partner of, a supplier. I have had a sidebar disclosure for some time now about where I get my promotional considerations, and as of now (even though the rule does not go into effect until Dec 1) I will have a disclosure on each post that features promotional/review/design products sent to me without charge. I'm happy to share the text - I don't know if they're sufficient, and I hope I'll never have to find out they aren't. Little fish, big internet.
Any thoughts, comments, ideas are welcome. Should these be at the top of the post? Should they be part of the actual text of the post, as in "First, I strung my beading wire with
Mixed purchase and promo:
FTC compliance disclosure, notice of material connections: All items referenced in this post, with the exception of the
- (insert additional
as needed), were personally purchased for the express purpose of creating .
Promo design partner/consideration:
FTC compliance disclosure, notice of material connections: All items in the previous post, specifically referenced as from
, were provided as promotional gifts by for review or design partnership purposes.
New FTC guidelines for disclosure of material connections
Assorted reactions, observations about the new guidelines:
Kilpatrick, Stockton, LLP (lawfirm) - legal alert, especially read section titled Disclosure of Material Connections – Bloggers Beware
consumer reports , more consumer reports
techcrunch - this one is particularly interesting, in my opinion
smartblog on social media
cnet - FTC rules apply to Facebook fanpages, too
social media biz
There are lots more, but most are fairly repetitious, these seemed representative. Hope this post was minimally helpful and at least pointed us to additional reading on the subject that will help us figure out what our obligations might be.