Thursday Feature: FTC's Material Disclosure Guidance and Bloggers, Revisited

As you might be aware, a few months ago the FTC published guidance on endorsements and material disclosure. I posted about it as well.

If you have been fortunate enough to receive something free from a supplier to use and review, as I have, you might be concerned that your disclosure isn't adequate. Well, here's an "Endorsement Guide" from Mary Engle, Associate Director, Bureau of Consumer Protection, that in just a few seconds should clear things up.



I think my disclosures are straight forward and, beyond what is required, also detail exactly what consideration has been given. What I think I will change is where I offer my disclosure. I will move it to the beginning of my posts, thus taking the "up front" literally, even if Mary, on behalf of the FTC, was using it in colloquial manner.

Here's another very short video answering the question "Is the FTC planning to sue bloggers?"



Finally, there's a PDF document with a lot of examples and information about the guidelines available as well.

Love to hear your thoughts on this!